Frozen Lime Asia
Frozen Lime Asia is a hospitality consultancy company based in Singapore. Their love for frozen lime cocktails prompted the company's name and we were asked to incorporate the lime into their branding. The company is made up of soft (sales and marketing) and hard (revenue management and distribution) segments of the business that work together symbiotically, which is reflected in the logo.
Branding, Branding Guidebook, Copywriting, Corporate Identity, Web Design, Marketing Collateral
As a start-up company, we were in need to create a physical canvas of what our brand represented and how we wanted our customers to identify with us. Atelier oost was the perfect team to help us through this process starting with our brand identity, personas and style, that we wanted to be recognised by.
Through the journey, they helped us understand just how much a customer perceives a brand from what they may experience, even before meeting you from your website, collaterals, and even choice of colours and design.
Adelien and Caroline not only bring value to your aesthetic needs but also your voice. Coming from the hospitality industry, many of our customers are from various countries so we needed to appeal to a very wide audience by keeping our tonality clean and sharp.
As we grew, AO was there to help us through the next phases of our growth by keeping our brand fresh, versatile and current.
Jagdish Sandhu | CEO & Co-founder
